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SEO Strategy
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Google's August 2018 core algorithm update made user experience, content strategy and brand authority of upmost importance for SEO page ranking. My SEO strategies include various ways to optimize for search, like updating website content to become featured snippets, using structured data, creating AMP pages, updating Google My Business accounts, conducting keyword research to improve H1s and title tags, how to become 508 compliant and more.
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PASSION + EMPATHY + FUN = Me
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I am a creative problem solver with the ability to generate and implement innovative ideas.  I am is fluent in driving, planning, and executing strategies to improve user engagement, grow digital communities and generate ROI.
My passion to create advocacy campaigns for non-profit organizations led me to pursue advanced skills in integrated marketing, brand and content strategy, and user experience design.
I have a MA in international affairs with a concentration in media and culture from The New School, a BA in international politics from Pennsylvania State University. I completed the part-time user experience design certificate program at General Assembly, and I have a certificate in Advanced Google Analytics from Google Academy, among a series of Hubspot certifications.
I am former Honduras Peace Corps Volunteer, and am passionate about cross-cultural experiences and human-centered design.
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Latest obsession: Service design and learning how to play the ukulele