Content and UX Strategy

Using competitive research, analytics and conducting stakeholder interviews, I put together personas to further guide me on what content and features should be suggested in web designs. 


SEO Strategy

Google's August 2018 core algorithm  update made user experience,  content strategy and brand authority of upmost importance for SEO page ranking. My SEO strategies include various ways to optimize  for search, like updating  website content to become featured snippets, using structured data, creating AMP pages, updating Google My Business accounts,  conducting keyword research to improve H1s and title tags, how to become 508 compliant and more.

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